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Weekly SEO Workflow
v3.0 Week Cycle — Data → Decision → Optimization → Indexing → Growth
Need CTR Fix
36
Title rewrite required
Need Content Depth
0
FAQ + definition blocks
Need More Links
11
Internal link density
Low CTR Pages (GSC)
10
From sample data
Week Cycle — Standard Operating Procedure
Day 1
Data Pull
- Export GSC top queries
- Identify low CTR pages
- Track position 4-20 pool
Day 2
Decision
- Classify issues: CTR / Content / Links
- Assign priority
- Plan changes per page
Day 3-4
Content Update
- Title rewrite (highest priority)
- Add FAQ blocks
- Add internal links
- Expand content +30%
Day 5
Reindex
- Google URL Inspection
- Submit sitemap update
- Request re-crawl
Day 6-7
Observe
- Monitor impression changes
- Track CTR shifts
- Watch position 8→5 jumps
Workflow History
Track weekly execution
| Week | Day 1 — Data | Day 2 — Decision | Day 3-4 — Update | Day 5 — Reindex | Day 6-7 — Observe |
|---|---|---|---|---|---|
| W24 (Jun 10-16) | GSC data export — top queries, low CTR pages Done | Classify 8 low-CTR pages: CTR fix vs content fix Done | Title rewrite for 3 pages (surfing-safety, wetsuit, etiquette) Done | Reindex updated pages via Google URL Inspection Done | Monitor impression/CTR changes — no significant shift yet Done |
| W25 (Jun 17-23) | GSC data export + compare vs W24 baseline Done | Identify pages with position 8-20 that dropped further Done | Add FAQ block + internal links to 2 pages (ocean-basics, conditions) Done | Submit sitemap update + reindex Pending | Track position changes daily Pending |
| W26 (Jun 24-30) | GSC data export — week 3 comparison Pending | A/B test title variants on top 5 queries Pending | Expand content on 2 highest-potential pages (+30% depth) Pending | Full sitemap refresh + Google reindex request Pending | Analyze position changes for 8→ and 20→0 jumps Pending |
Current Week Action Plan
Day 1 GSC Data Export
- Export last 7 days of query/page data from Google Search Console
- Filter: impressions > 100, position 4-20, CTR < 3%
- Identify: top 10 queries, bottom 5 pages by CTR
Day 2 Optimization Decision
- Classify each low-performing page: CTR issue (title rewrite), Content issue (add FAQ/depth), Link issue (internal links)
- Focus on "optimizable pool": pages with impressions but low CTR
Day 3-4 Execute Updates
- Top priority: title rewrite with emotional triggers + utility promise
- Add FAQ block (3+ items with schema.org markup)
- Inject internal links: low intent → high intent, guide → core guide